GoPro acquires Splice and Replay to making editing more attractive

From The NextWeb.com

GoPro has always been deceptively easy to shoot with and deceptively difficult to edit. While the company has made its name on providing a simple, waterproof action camera, the interface to clean up those videos was woefully unintuitive. Perhaps that will change now, as it announced the acquisition of editing apps Splice and Replay.

“Splice, Replay and GoPro will combine to deliver what we believe will be the fastest and most enjoyable mobile editing experience,” Nicholas Woodman, founder and CEO of GoPro, said in a press release. “We believe the accessibility, speed and efficiency of mobile will make it the predominant editing platform of the future.”

Splice is a well-known, well-loved mobile movie editing app that incorporates lot of traditional features into a smaller package. On the other hand, Replay functions a little more like a quick-and-dirty clip and montage editor, mixing stills and short videos with pre-done music and transitions.

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