Category Archives: AR

AR Experiments: Invisible Highway

Invisible Highway is an experiment in controlling physical things in the real world by drawing in AR. Simply make a pathway along the floor on your phone and the robot car will follow that path on the actual floor in your room. A custom highway with scenery is generated along the path to make the robots a little more scenic on your phone screen. Learn more at g.co/arexperiments Built by Anna Fusté Lleixà, Judith Amores Fernandez and Jam3 with friends at Google Creative Lab using Unity, Tango, and AdaBox maker kit from Adafruit.

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How Pokémon Go Cracked the Augmented Reality Code

Three years ago, everyone thought Google Glass was going to be the future of augmented reality. But by 2015, Glass had been pulled from the market and deemed a failure. Turns out, people didn’t really want AR in their glasses—they wanted it to help them catch Pokémon on their phones.

Image Via Statista

Read full article on Contently.com

Mixed Reality – THEORIZ – RnD test 002

From French company Theoriz

“Second test of our currently in research and development technology for audiovisual production, using in house tracking system (Augmenta) and Vive VR tracking technologies with real time video and projection mapping in space.

There is no post-production on this video.”

http://www.theoriz.com/

UCLA’s Augmented Reality Sandbox


The Augmented Reality Sandbox allows students and the public to interact with a miniature landscape, sculpting mountains, valleys, rivers and even volcanoes, with off the shelf readily available parts.

Topographic maps are crucial tools used by geologists, geographers and adventurous hikers. A newly-built apparatus at UCLA makes topographic maps fun and interactive for everyone by projecting them in 3D.

Field Trip to Mars – Group VR Experience

A group of kids in Washington, D.C., thought they were taking an ordinary school-bus ride to the USA Science and Engineering Festival recently. But much to their surprise, they suddenly took a detour—to Mars.

This was thanks to Lockheed Martin, which created, with help from McCann and Framestore, the Lockheed Martin Mars Experience Bus, in which the windows of a bus were turned into screens and a “group VR” experience made the pint-size riders feel like they were traveling around the surface of the Red Planet.

The video below shows the stunt in action, and it’s clear the kids were thrilled to have made a journey to a neighboring planet in seconds that normally takes the fastest spacecraft several months.

Here is how they made it: