The evolution of trust

A very clever interactive showing how game theory can explain the evolution of trust.


Meet Braille Bricks | #BrailleBricksForAll

Braille Bricks is a toy for literacy and inclusion of blind children.

The standard Lego brick has six dots, arranged in two columns of three–the exact same configuration of braille lettering.

It’s one of those coincidences that feels almost fated in retrospect. Which is why in a pro bono project for the Dorina Nowill Foundation–a nonprofit that offers free services to families with vision impairment–the marketing firm Lew’Lara\TBWA came up with an ingenious mashup: Braille Bricks.

Share #BrailleBricksForAll to convince toy manufactures to produce this beautiful project for children around the world.


Childhood obesity… Safe Slice kitchenware aims to teach children about portion control

| 3 August 2017 12 comments
With child-obesity rates rising, graduate designer Katrina Steven has developed kitchenware that gets kids safely involved in the food preparation process and teaches them about the size of portions.Safe Slice is Steven‘s graduation project from the University of Dundee. It includes a kit of child-friendly food preparation products that aim to get families working together when making meals.

She embarked on the project as a way of tackling the growing rate of child obesity. In the UK alone, a third of children aged between two and 15 are currently classed as overweight or obese.

“With the global child obesity rate on a rapid incline it is becoming increasingly important for this generation of children to learn the value of health and nutrition,” Steven said.

“Safe Slice is a collection of child friendly food preparation products that aims to encourage and increase children’s participation at family meal times. It creates a simple, safe and appropriate platform to introduce children to basic cooking skills.”

The kit is made up of a child-friendly knife, an interactive chopping board that corresponds to a range of recipes, and a set of cards showing how different ingredients can be prepared.

The knife features a chunky grip, which Steven based on the way professional chefs position their hand.

“This allows greater pressure to be applied on what the user is slicing as the weight and strength comes from the shoulder and not just the wrist making it much easier for children to cut through hard produce,” she said.

Before cutting the food, the child – under adult supervision – choses the corresponding white cutting domes, which determine the width of slice.

These are then placed on top of the board with the ingredient underneath, allowing the knife to slide through the gap and chop the food.

To reduce mess, the chopping board is designed to be placed over the sink. Three bowls, two that display portion size and one for collecting prepared ingredients, enable the child to measure the amount of food they are cutting up.

A Designer’s Guide To Brainstorms That Are Actually Useful


Rule No. 1: Always say “yes.”

It turns out that the power of brainstorming doesn’t really come from spontaneously generating new ideas. Rather, the real strength in brainstorming stems from the process’s ability to:

  • Quickly generate lots of ideas, to help get an overview of the conceptual landscape. These are not necessarily new ideas (or good ideas). They may have been brewing for a while as individuals considered the problem beforehand. These ideas can become the seeds for solutions, to be investigated with prototypes. [The] goal is to give you a mass quantity of ideas quickly . . . not solutions, but the seeds to possible solutions. Solutions take real hard work. Brainstorming gets you the lay of the land quickly for possible solution areas to investigate. But good solutions are like body building, there’s no way to cheat the hours of the gym you got to put in,” says Art Sandoval, vice president of engineering at LUNAR Design.
  • Gather a team into a physical space where they can share perspectives on the problem and are all aware of the potential solution spaces as they are surfaced. Done well, it can energize a team (and done poorly, it can deflate one).
  • Get clients or stakeholders to buy into the design process, and also learn what is important to these decision makers. “[Brainstorms are] excellent at helping clients buy into the creative process…they get to join in on the brainstorms, they see lots of ideas, they get to vote for their favorites and a dialogue happens during the voting process that is crucial,” says Yona Belfort, product designer at Vital Innovation. “Some kind of sorting always follows a brainstorm, and it’s during this process that one can learn from the client. What have they already done or are currently doing? What can’t they do? Won’t they do? And most importantly, what are they excited about?”

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